What's on the air (Nov 1929-Feb 1931)

Page 28 WHAT'S ON THE AIR WEDNESDAY i/SW» EASTERN TIME 0809 O 30 V 30 ALA. 60 BIRM'HAM WAP1 39BIRMHAM WBRC P P D D ARK. 5ohotspgs. KTHS O P 85 I/TLE ROCK*KLRA COLO. 29 DENVER KOA Q E © G 2 DENVER KLZ O CONN. 52 HARTFORD WTIC O © G D.C. 9wash-tonWMAL O O © © 41 WASH70N WRC O © © O FLA. 72 JACKVLE WJAX G 2 MIAMI B. *WIOD GA. 20 ATLANTA WSB © G ILL 48 CHICAGO *KYW © © 23 CHICAGO *WBBM O T P 43 CHICAGO WCFL 33 CHICAGO *WENR E 18 CHICAGO WGN D D T G 33 CHICAGO WLS 13 CHICAGO WMAQ O O © © IND. 62FT.WAYNEW0W0 G © 51 INDP'LS WFBM O IOWA 72 C. BLUFFS KOIL O O © © 46DAVENP'T *WOC O © © G 46 DESMOINES*WH0 KANS.68LAWREN'E WREN _©_ © 0 76T0PEKA WIBW 76 WICHITA KFH C M V KY. 94 COVTON WCKY X D 0 X 28 LOUISVILLE WHAS © G LA. 73 N. ORLEANSWDSU 78N.0RLEANSWSMB X X © G ME. 40 PORTLAND WCSH 0 © © G MD. 52 BALTIMORE WBAL 6 BALTIMORE WCAO 0 G © © MASS.45 SPRINGFIELD WBZ © 0 45 BOSTON WBZA © © 37 BOSTON WEEI 0 0 © G 69 BOSTON *WNAC 4 WORC'TER WTAG O 0 © iL © MICH. 70 DETROIT WGHP O © © 21 DETROIT *WJR © M 38 DETROIT WWJ X © © G MINN.27MINNEAP. WCCO 0 M © 91 ST. PAUL KSTP © © © G MO. 41KAN.CITY*KMBC O © © 7 KAN. CITY *WDAF 0 G 55 ST. LOUIS *KMOX G © © 1 ST. LOUIS *KSD 0 © © G 81 ST. LOUIS *KWK © © © NEBR.S omaha WOW 0 M © © G N.J. 17 NEWARK WOR MV E MV CENTRAL TIME 77Q8 • 30 U 30 ters full of enthusiastic approval and appreciation— the Institute staff can't help being happy in the thought that they are giving their unseen audience something of vital interest. So they stand before the microphone, every member of the staff doing his best to please the vast, invisible audience; working hard to put the programs across, to make them alive and interesting and informative, so that every one of the women who are listening in will get some actual help out of every one of the programs. And never did anybody get more fun out of their work than the Radio Household Institute family does — as everybody knows who listened in on the Institute birthday party which was held Oct. 5, 1929. On this day the Radio Household Institute entered upon its third year on the air, and the party was given to celebrate the past two years, and give the third a rousing send-off! The party was a big success. It started off with a song to the jolly tune of "Here We Are," sung somewhat out of key, but enjoyed by all. There were joking and commotion and a general good time; and, as the final surprise, the huge Radio Household Institute birthday cake was carried in, lighted by two yellow candles. Everybody wished on the candles and blew them out. And then Miss Carter cut the cake and passed around the ice-cream. Every one of the listeners-in was invited to send for a real piece of the birthday cake, and the Institute was almost overwhelmed with the enthusiastic response! Every letter that came in was full of appreciative, enthusiastic and delighted approval of the service which the Radio Household Institute has been carrying on for the past two years; every letter came from a real friend. "We had such a good time at your party," they said. "We did enjoy the song and the rhymes." "Please send us the recipe for your birthday cake; our sample piece was so delicious!" It is such friendly letters as these — and they come in by the thousand — that make the Institute feel it is attaining its goal of service to the women who are building up the homes of the country. And that small word "service" includes an awful lot! It means actual help on every possible home-making problem; definite answers to questions that range all the way from planning three interesting and healthful meals a day to the problem of how best to launder a shirt! The Radio Household Institute is anxious to be of personal help to every listener-in, and a special department of writers is maintained, who prepare bulletins on home-making questions. And the staff members answer, personally, all letters asking for particular advice. Everybody is urged to take advantage of this service, and write to the Institute about home-making problems. Readers of What's on the Air are also invited to write in, and letters should be addressed to the Radio Household Institute, care of What's on the Air, 1 1 W. Forty-second St., New York City. The Institute is always anxious for comments and suggestions, because the members of the staff firmly believe that only by co-operation with listeners-in, and the exchange of ideas and comments, can the Radio Household Institute render the fullest service to its friends. And the Institute likes to know what type of program the listeners prefer. Sometimes they listen to an amusing domestic sketch between a very human young married couple, facing the every-day problems of all of us. Or perhaps the little drama is laid in a thrilling night club, with music and dancing. The next day a famous French chef from one of New York's smartest restaurants gives wonderful culinary secrets to the Institute audience; or a well-known woman's writer talks about entertaining and decorations, or tells mothers how to raise a happy, healthy family! But whatever the program, and whatever the type of presentation, it covers some aspect of that problem so vitally important to every woman — her family and her home. For that's why the Institute family is on the air; that's why we find them lined up before the microphone every morning. There they are as regularly as 11:15 Eastern Standard Time rolls around — Miss Carter and Mrs. Milton and Miss Byrnes and Billy Brenton and Mr. Thomas at the piano — all ready to start the program at the other end of the air waves, while you tune in on the Radio Household Institute. The index letters in schedules indicate type of program which will predominate during respective half-hour broadcast period. B C D E G L M N Band music Children's features Dance music Educational Grand opera Light opera Instrumental (Other than dance) News 0 Organ P Popular music (With vocal solos) R Religious T Theatrical V Vocal ensembles W Wit, comedy X Station on air, but program variable ♦ Dance music from New York q Erno Rapee's Mobiloil Concert Symphony orchestra under baton of Erno Rapee; assisted by guest soloists. Q Happy Wonder Bakers Jack Parker, tenor; male trio; Frank Black, pianist and director. Announcer, Edward Thorgersen. Q Halsey Stuart Program The old counsellor gives some financial advice. Orchestra direction, Andy Sannella. Announcer, Patrick Kelly. Q Palmolive Hour Olive Palmer, soprano; Paul Oliver, tenor; Elizabeth Lennox, contralto; the Revellers; Louis James and James Melton, tenors; Elliott Shaw, baritone; Wilfred Glen, bass; orchestra direction, Gustav Haenschen. Announcer, Phillips Carlin.