What's on the air (Nov 1929-Feb 1931)

Page 14 WHAT'S ON THE AIR MONDAY rebrury 3, 10, 17, 24 EASTERN TIME 6677 V 30 • 30 ALA. 60 BIRM'HAM *WAPI 1> N 39BIRMHAM WBRC O P © © ARK. 5ohotspgs.*KTHS 85 ITLE R0CK*KLRA © COLO. 29 DENVER KOA O N 2 DENVER KLZ O 0 © © C0NN.52HARTFORD*WTIC D.C. 9wash*tonWMAL 41 WASH'TON WRC O © © © FLA. 72 JACK'VLE WJAX X P © P 2 MIAMI B. WIOD GA. 20 ATLANTA WSB © O ILL 48 CHICAGO KYW M C D V 23 CHICAGO *WBBM O © 43 CHICAGO WCFL C E N P 33 CHICAGO *WENR 18 CHICAGO WGN E C C D 3 CHICAGO *WIBO © 33 CHICAGO *WLS VE X E 13 CHICAGO WMAQ O M © IND. 62FT.WAYE*W0W0 0 © 69iNDris *WFBM O © © © IOWA 72 C. BLUFFS KOIL N © © © 46DAVENP7 *WOC D D X © 46 DESMOINES*WHO 79SI0UXCin *KSCJ KANS.681AWREN'E*WREN O © O 76T0PEKA *WIBW C N © 76 WICHITA *KFH O © KY. 94C0VT0N *WCKY E D 28 LOUISVILLE WHAS B M LA. 71 N. ORLEANSWDSU C GL X 78 N ORLEANS WSMB © © ME. 40 PORTLAND WCSH NE M © © MD. 52BALTIM'RE*WBAL O P 6 BALTIMORE WCAO D D M M MASS.45 SPRINGFIELD WBZ © © 5 BOSTON WEEI M M C P 69 BOSTON WNAC N M M © 4 WORC'TER WTAG M O M V MICH.87BAVCITY WBCM 70 DETROIT WGHP O O M © 21 DETROIT WJR M M © M 38 DETROIT WWJ O D 0 M MINN.27M.NNEAP. WCCO E MN M M 92 ST. PAUL KSTP O N M M MISS. 73 JACKSON WJDX MO. 41KAN.CITV*KMBC 7 KAN. CITY *WDAF O © © C E X © 55 ST. LOUIS KMOX P C T © © 1 ST. LOUIS *KSD 0 81 ST. LOUIS KWK O X X © NEBR.5 OMAHA *WOW O C D E N.J. 17 NEWARK WOR CENTRAL TIME -!;Divides Time with Another Station 5566 «/ 30 V 30 COLUMBIA PLANS TO SCHEDULE EUROPEAN PROGRAMS REGULARLY Vanishing Horizons An Exclusive Statement to "WHAT'S ON THE AIR" By William S. Paley President, Columbia Broadcasting System RADIO to-day is world-wide. It no longer is confined to the borders of our own country. To-day we find that, through the development of shortwave broadcast transmission, it is possible for us to sit comfortably in our livingrooms in America and tune in on a theater in Paris, or a speech from London. This was recently accomplished when we broadcast from Le Paramount Theater in Paris during the Paramount-Publix International Salute to the new year. This broadcast added another achievement in the advancement of man's greatest scientific development. With this and other examples of international exchange of programs before us, we begin to wonder just what the future holds in store. For one thing, it is apparent that a permanent schedule for the interchange of programs throughout the world is just around the corner. There arises, however, one difficulty — the time element. The difference in time between Europe and the United States means that, to obtain the better evening programs broadcast from Europe, it is necessary to tune in on them in America during the afternoon. In the far "West this would mean morning reception! The importance of this may finally make necessary the repetition of programs at a later hour for America's Western listeners. Such procedure is already in effect in this country. The True Story Hour is broadcast at nine o'clock, Eastern Standard Time. After midnight the same production is re-enacted in the New York studios of the Columbia Broadcasting System and carried by wire to Columbia's Pacific Coast network. Listeners there receive it at nine o'clock. Thus this sponsor can offer the same entertainment every week at the same hour to his listeners on the opposite side of the continent. Such a plan probably will be employed for the more important European programs when the international exchange regularly begins. We expect to experiment with transfer of programs with Norway some time The index letters in schedules indicate type of program which will predominate during respective half-hour broadcast period. 0 Organ P Popular music (With vocal solos) R Religious T Theatrical V Vocal ensembles W Wit, comedy X Station on air, but program variable Dance music from New York ■— ^w^ in 1 ^1^ ^mmm> mm *** B Band music C Children's features D Dance music E Educational G Grand opera L Light opera M N Instrumental (Other than dance) News © Ben Pollack's Silver Slipper Orchestra Dance music. Q Current Events H. V. Kaltenborn. 0 Bernhard Levitow and His Commodore Ensemble Concert music. O "Mountainville" True life sketches. © Voices from Filmland From Hollywood.