What's on the air (Nov 1929-Feb 1931)
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WHAT'S ON THE AIR
Page 15
B.V&U MONDAY
this spring. This, of course, would be on a permanent operating schedule, much the same as we now exchange an hour or two a week with our key station on the Pacific Coast.
These broadcasts would not be the same as rebroadcasts from foreign stations. They would be actual, direct pick-ups from those points in the same manner that we run a wire into the Yankee Stadium or the Polo Grounds to broadcast a football game. Of course the pick-up has to travel over the ocean by short waves, and then again over land wires into the key station, WABC, New York, before it is routed over the nation-wide network of the Columbia System.
When final arrangements have been completed between Norway and the Columbia System, the exchange of programs will be made by direct, short-wave medium. We expect to utilize our own short-wave receiving-station at Cross Bay Boulevard, New York, for this purpose.
Exchange of programs with Europe already is a sound reality. Regularity of such exchange is next. Shortly the Atlantic and the Pacific will be regularly spanned with programs which will become the stabilizer of good will and understanding among peoples.
MADAM FRANCES ALDA.
On the air February I 5 , at 7 p. m., E. S. T.
Saturday, February 15, at 7 p. m., E. S. T., the lovely Puccini opera, "Manon Lescaut," will be heard over the NBC network, featuring such singers as Madam Alda, Miss Merle Alcock, Pasquale Amato and Alfred O'Shea.
O Black and Gold Room Orchestra
© Whyte's Orchestra
Dinner music from New York.
Direction, Smith Ballew. Announcer, Ralph
0 The World To-day (Last 15 min.)
James G. McDonald.
© Back of the News in Washington
(Last 15 min.)
Freese.
© The Pepsodent Program (First 15 min.)
Amos 'n' Andy, black-face comedians.
O Roxy and His Gang
William Hard, famous newspaper correspondent.
O Mormon Tabernacle Choir and Organ
Symphony orchestra and soloists in the Roxy Theater, New York City, under personal direction of S. L. Rothafel (Roxy).
Choir of three hundred voices; direction, Anthony C. Lund. NBC service from Salt Lake City.
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CENTRAL TIME
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