What's on the air (Nov 1929-Feb 1931)

WHAT'S ON THE AIR Page 27 rffEfr WEDNESDAY THE CAST OF "THE RADIO HOUSEHOLD INSTITUTE." From left to right: Mr. Thomas, Mr. Cameron, Miss Carter, Miss Burns, Mr. Brenton. Let the Radio Household Institute Help You The Radio Household Institute — Elizabeth Carter, director — is on the air every week-day morning except Friday, beginning at 11:15, Eastern Time, or 10:15, Central Time, over WEAF and associated stations of NBC. PROBABLY everybody has heard the joke about the Scotchman who went to the races for the first time in his life. He bet a dollar and won ten; and the first thing he said was, "Why didn't somebody tell me about this before?" Something of the same sort happens when women tune in on the Radio Household Institute for the first time, and find out how much help in all their home-making problems is waiting for them. They usually sit right down and send the Institute a grateful and enthusiastic letter: "I'm so glad I've discovered you! I only wish I'd learned about you sooner." And the comparison holds good still further — for, although the Institute can't turn one dollar into ten, it can and does tell women everywhere how to stretch each dollar to the limit, and get the very most out of it. Everybody on the Institute staff is continu ally on the lookout for brand-new ideas, and every idea is passed right on to the listenersin. Perhaps somebody hears about a new recipe — a new way to make a cake, or a pie, or a batch of delicious biscuits. The recipe is immediately tried out in the Institute kitchen, and, if it's successful, the Institute audience hears all about it over the air. It might be a suggestion for an unusual Sunday night supper menu, or maybe somebody has discovered a brand-new way to tempt children to drink milk! Whatever it is, the Institute passes it on, because that's why they're on the air — to give women every possible help with all of their home-making problems. The Institute is something like the morning paper — it brings you all the latest news on happenings in the home-making world. And it not only keeps abreast of the times, but ahead of them! For instance, 'way back in O Black and Gold Room Orchestra Dinner music from New York. © Jeddo Highlanders Orchestra direction, Paul Van Loan; Milton J. Cross, tenor. © The New Yorker Orchestra Announcer, Nccl Enslen. Q The Pepsodent Program (First 15 min.) Amos 'n' Andy. 0 Westinghouse Salute Dramatic sketch; chorus of forty voices; fifty-piece orchestra; direction, Cesare Sodcro; Pedro dc Cordova. g677 VF 30 • 30 EASTERN TIME X M|© X WGR BUFFALO 1 N.Y. N N ©|TE O M WKBW BUFFALO 93 *WMAKbUFFAL0 36 WABC NEW YORK 32 WEAF NEW YORK 12 O O © O © 0 © © © O © © WJZ NEW YORK 22 N D O WHAM R0CHTER 61 X C X T *WHECrochter 90 © WGY SCHENDY25 O © O O *WFBL SYRACUSE 36 i WBT CHARL0T 54 N. C. © WPTF RALEIGH 14 © O O WWNCashevle 3 NP P X WADC AKRON 78 OHIO X D X X *WFJC AKRON 91 X © p w WKRCciNCINNATI 1 D D E V WLW CINCINNATI 16 D V WSAI CINCINNATI 79 D D M M WHK CLEYEL'D 85 O D T NV WTAM CLEVEL'D 53 WAIU C0LUMBS 10 *WCAHc0LUMB'S89 O M PL X WSPD TOLEDO 80 X © *WKBNyo'ngst'N3 KFJF 0KLA.CITY93OKLA, © WKY 0KLA.CITT36 1 1 © *KV00 TULSA 60 M © O O *WHP HARRISB'C 89 PA. O © G O WLBW OIL CITY 72 WN M D M WCAU PHILAD. 63 D ♦WFANphilad. 7 N X X *WFI PHILAD. 2 *WLIT PHILAD: 2 O © X KDKA PITTSBGH 44 WCAE PITTSBGH 68 O O R M E P M WJAS PITTSBGH 75 N V M E WEANPR0YIDNCE24 R.l. D D © M WJAR PR0VIDNCE35 X PW O © PW © C M WDODCHATTA. 74TENN. WMC MEMPHIS 24 *WREC MEMPHIS 6 *WLAC NASHVLE 95 WSM NASHVLE 11 M O O © O O © T P *KRLD dalus 50 TEX. *WFAA DALLAS 26 *WBAPfT.W0RTH26 KPRC HOUSTON 38 *KTSAsANT0NI0 75 M C © © P P P X w M PM N © V © 0 WOAI S.ANTONIO 65 N| P M|X 0IO •WTARNORFOLK 24 VA. WRVA RICHMD 57 WDBJ ROANOKE 39 1© M C M M •WEBC SUPER 1 74 WISC *WISN MILWAU. 58 WTMJ MILWUl S 5566 w 30 v 30 CENTRAL TIME ■^Divides Time with Another Station