What's on the air (Nov 1929-Feb 1931)

Page 28 W H A T ' « — O JV T H W — A 111 WEDNESDAY 5,^ns7». EASTERN TIME 8899 w 30 v 30 ALA. 60BIR1WHAM *WAPI 39BIRM'HAM WBRC X P X X ARK. 50 HOT SPGS. *KTHS 0 P 85 L'TLE ROCK*KLRA 0 © COLO. 29 DENVER KOA Jk E © 0 2 DENVER KLZ 0 O © M C0NN.52HARTFORD*WTIC Ik 0 O D.C. 9WASHT0NWMAL 0 0 © O 41 WASH'TON WRC £ 0 © O FLA. 72 JACKTLE WJAX w M © O 2 MIAMI B. WIOD GA. 20 ATLANTA WSB © O ILL. 48 CHICAGO KYW ^ 0 © X 23 CHICAGO *WBBM 43 CHICAGO WCFL D 33 CHICAGO *WENR 18 CHICAGO WGN M D D O 3 CHICAGO *WIBO ^1 © 33 CHICAGO *WLS E © T V 13 CHICAGO WMAQ O © © 0 IND. 62FT.WAYE*W0W0 0 69INDTLS *WFBM O O 0 © D IOWA 72 C. BLUFFS KOIL p © O 46DAVENPT *WOC Ik 0 © 0 46 DESMOINES*WH0 79 SIOUX CITY *KSCJ KANS.68LAWRENE*WREN _£ 0 O 76T0PEKA *WIBW O M © p 76 WICHITA *KFH M V M KY. 94C0VT0N *WCKY 0 © 28 LOUISVILLE WHAS © O LA. 71 N. ORLEANSWDSU MV MV X X 78 N ORLEANSWSMB © 0 ME. 40 PORTLAND WCSH _a 0 © 0 MD. 52 BALTIM"RE*WBAL 6 BALTIMORE WCAO 0 0 © 0 MASS.45 SPRINGFIELD WBZ ^ © 5 BOSTON WEEI Ik O 0 © Ik 0 69 BOSTON WNAC 4 WORCTER WTAG Q MICH.87 BAY CITY WBCM 70 DETROIT WGHP O 0 © O 21 DETROIT WJR © © 38 DETROIT WWJ IL 0 © O MINN.27MINNEAP. WCCO V M M O 92 ST. PAUL KSTP © 0 © O MISS. 73 JACKSON WJDX MO. 41KAN.CITY*KMBC O © O 7 KAN. CITY *WDAF 55 ST. LOUIS KMOX O W P O O 0 © O 1 ST. LOUIS *KSD Q 81 ST. LOUIS KWK ^ © D NEBR.5 OMAHA *WOW O 0 © O N.J. 17 NEWARK WOR M V V M CENTRAL TIME ♦ Divides Time with Another Station 77Q8 • 30 v 30 November listeners-in were being told how to make their Christmas fruit-cake, so they could put it away to age and have a delicious treat when Christmas came. And long before the first robin appears, the audience of the Radio Household Institute will be getting hints on easy spring cleaning and fixing up the house for hot weather! The Institute programs are planned to cover every phase of home-making. That's a big order, isn't it? But running a home and raising a family is a big order too! And every day in the week a thousand letters come in, from women all over the country, asking for advice and help. That's a lot of mail — and the programs have to be varied, in order to answer all the different questions which listenersin ask. Many of these problems have a universal interest. If Mrs. Smith, of Minnesota, wants a new recipe for baking-powder biscuits, we know that a program devoted to delicious, new ways to make biscuits and muffins and all kinds of hot .breads will be appreciated by everybody. On the other hand, a great many of the letters ask for help on personal problems, and each of these letters receives an individual reply. These questions range all the way from "What color shall I paint my daughter's bedroom?" to "Please tell me how to feed a family of four on twenty-five dollars a week;" or, "I am a little girl ten years old. What can I give my mother for her birthday?" It is lots of fun to answer these different requests! The Institute maintains a special department of trained writers who spend all their time delving through the library, looking up the information that is necessary for each individual letter. No question goes unanswered, and every letter is sent out in the spirit of warm personal friendliness. The Institute is always eager for suggestions from listeners-in. What sort of programs do you like best? Do you like the domestic DO YOU WANT— Brand-new recipes Unusual menus Entertainment ideas Practical washing methods Advice on the care and feeding of children Hints on hostessing New beauty secrets Fascinating fashion letters House-cleaning helps Unusual free samples? Tune in on the Radio Household Institute, and find out how to get them! The Institute is on the air every week-day morning, except Friday, beginning at 11:15 Eastern time and 10:15 Central time. sketches, with Billy Brenton playing the part of the young husband? Do you especially enjoy the cooking talks by Miss Carter, with all kinds of new recipes and menus? Would you like to hear of tener from Mrs. Milton on the subject of raising a family? Do you want more music by Mr. Thomas? Whatever your preferences, every listener-in is urged to write to the Institute and make her own suggestions. Be sure they will be welcome. It's the letters in the daily mail-bag that tell the Institute staff how to plan their programs. And the mail-bag certainly does bulge sometimes! Tens of thousands of enthusiastic women wrote in for the pastry tube which was offered as a very special Christmas gift; so the Institute feels sure that a lot of tempting cakes are going to be served in homes all over the country during the coming year! The pastry tube was just one of many, many by the Radio Household day it's a different surprise! Recipes, menus, beauty secrets, fashion letters, party hints, washing methods — these are some of the offers made each morning over the air. And every one is practical and helpful. It's not surprising that women who are just discovering the Institute are sorry for the two years of help and entertainment and practical free offers which they have missed! But there are more years ahead, and the Radio Household Institute promises to keep up the good work. free offers made Institute. Every Readers interested in locating the nearest station carrying the various home-interest programs will find the schedule of "Daytime Chain Programs," which appears on page 44 of this issue, of considerable help to them. The stations listed are those which have been carrying the specified programs with reasonable regularity. Numbers of other stations, however, carry them on a part-time basis. The index letters in schedules indicate type of program which will predominate during respective half-hour broadcast period. O U. S. Marine Band Concert — from Washington Capt. Taylor Branson. B Band music O Organ C Children's features P Popular music rv r\ (With vocal solos) I) Dance music •> i» 1-. . . K Keligious E Educational t _. . , _ 11 heatrical Cj Grand opera «r ,r . . . _ V Vocal ensembles L Light opera W Wit, comedy IV1 Instrumental v c • • l (Other than dance) A btation on air, but N News program variable © Forty Fathom Trawlers Tales of the deep sea. © Grand Opera Concert Well-known artists of the Columbia staff. O La Palina Smoker Informal entertainment and music given at a smoker. ♦ Dance music from New York