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Page 30
WHAT'S ON THE AIR
WEDNESDAY ^W
26
EASTERN TIME
1U 30 U 30
ALA. 60 BIRM'HAM *WAPI
X
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39BIRMHAM WBRC
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ARK. 50H0TSPGS.*KTHS
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85 L'TLE R0CK*KLRA
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COLO. 29 DENVER KOA
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2 DENVER KLZ
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C0NN.52 HARTFORD*WTIC
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D.C. swash'tonWMAL
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41 WASH'TON WRC
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FLA. 72 JACKTLE WJAX
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2 MIAMI B. WIOD
GA. 20 ATLANTA WSB
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ILL 48 CHICAGO KYW
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23 CHICAGO *WBBM
43 CHICAGO WCFL
33 CHICAGO *WENR
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TW
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18 CHICAGO WGN
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3 CHICAGO *WIBO
33 CHICAGO *WLS
13 CHICAGO WMAQ
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IND. 62FT.WAYE*W0W0
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69IND'P'LS *WFBM
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IOWA 72 C BLUFFS KOIL
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46DAVENP7 *WOC
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79 SIOUX cin *KSCJ
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76 WICHITA *KFH
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28 LOUISVILLE WHAS
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ME. 40 PORTLAND WCSH
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MD. 52 BALTIM'RE*WBAL
6 BALTIMORE WCAO
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MASS.45 SPRINGFIELD WBZ
5 BOSTON WEEI
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69 BOSTON WNAC
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4 WORC'TER WTAG
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MICH.87 BAY CITY WBCM
70 DETROIT WGHP
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21 DETROIT WJR
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38 DETROIT WWJ
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MINN.27M.NNEAP. WCCO
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92 ST. PAUL KSTP
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MISS. 73 JACKSON WJDX
MO. 41KAN.CITY*KMBC
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7 KAN. CITY *WDAF
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55 ST. LOUIS KMOX
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81 ST. LOUIS KWK
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N.J. 17 NEWARK VVOR
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CENTRAL TIME
;!= Divides Time with Another Station
«J 3ol"30
RADIO GOSSIP
The Federal Radio Commission reveals, in a mass of tabulated reports recently turned over to the Senate, that less than half of the nation's broadcasting stations are showing a profit on their activities; many are not even meeting expenses with their revenues. The prediction of the radio body is, however, that in time all stations now operating will not only be able to make expenses, but will actually be able to show a few figures on the better side of the books.
An actual theater of the air has been created at Station WABC, key station of the Columbia Broadcasting System, and the whole set-up is exceedingly appealing to the fans who come to the studios to see the enactments of the various broadcasts. There is a miniature state, a pit for the orchestra and comfortable chairs for more than two hundred visitors. The whole idea was conceived by Morris Littmann, sponsor of the Mountainville Sketches.
Public sentiment is growing steadily against those stations (the smaller ones, usually) which are co-operating to give place on the air to quack doctors, patent medicines of dubious value and a host of other schemes to reap the harvest long since denied them by the public prints. It is but a question of time until such broadcasts will be driven from the air. Tainted commercial organizations have no proper place in radio save to be named in a warning against their operation.
The new year is going to bring relief to listeners in the form of a Federal Radio Commission monitor stationed at Grand Island, Neb., which, when completed.," will be "the
most sensitive ear in the world." This huge ear will be able to check broadcasters to see that they keep their allotted frequencies constant. The measurements claimed as possible for this instrument will be accurate to one part in one million. Stations with power from ten to thirty thousand watts will be under the scrutiny of Uncle Sam.
Book lovers are finding an increasing amount of pleasure in the book talks delivered by various stations. The interest in radio-book reviews dates back to the earliest days of broadcasting; one station, KGO, Oakland, Calif., has been carrying the reviews of Joseph Henry Jackson for six years, and the feature has met with remarkable success. More than thirty stations now carry regular book talks or present book features at more or less regular intervals. These broadcasts occur usually during the morning or afternoon hours, though some steps are being taken to switch them to evening time in many cases.
Farm people do most of their radio listening during the daylight hours, according to a recent survey conducted by Station WLS, the Prairie Farm Station, Chicago. The women of rural districts listen in more between the hours of nine and ten in the morning and two and four in the afternoon than at other times. The "men-folks" usually prefer mid-morning broadcasts and those of the noon hour. Evening broadcasts that reach the ears of farm folk are those sent out in the early hours. Generally, WLS reports, the radio is regarded by farmers more as a means of service than as a source of entertainment. Markets, weather reports and agricultural talks hold the preference of most listeners.
Fifty-piece MOBILOIL ORCHESTRA— Erno Rupee conducting— heard over NBC each Wednesday.
The index letters in schedules indicate type of program which will predominate during respective half -hour broadcast period.
B
Band music
0
Organ
C
Children's features
p
Popular music
D
Dance music
(With vocal solos)
R
Religious
b
Educational
T
Theatrical
G
Grand opera
V
Vocal ensembles
L
M
Light opera
W
Wit, comedy
Instrumental (Other than dance)
X
Station on air, but
N
News
program variable
Dance music from New York
O Kolster Radio Hour
Orchestra with soloists.
@ Romany Patteran
All-gypsy musical program.
© Hank Simmons' Showboat
Revival of melodramas popular twenty and thirty years ago.