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Page 40
WHAT'S ON THE AIR
FRIDAY 7.OT7.8
EASTERN TIME
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WJBU. WOI, at Iowa State, has even been successful in selling football and basket-ball tickets over the air.
"It is our belief that broadcasting increases attendance," reports Walter N. Campbell, from WAPI, which is owned by three Alabama institutions — the State University, Alabama Poly and Alabama College. "I have actually heard of football fans listening to a broadcast, leaving their homes and rushing to the field to witness the remainder of the game."
Several colleges do report that they have noticed a slight decrease in attendance due to broadcasting, or that their athletic officials have doubts about the matter, but they continue their broadcasts nevertheless.
But perhaps the best argument of all in favor of sport broadcasting is the fact that Madison Square Garden, the biggest and bestmanaged sports arena in the country, now has its own station, WMSG, and broadcasts all contests held within its walls.
"The American people are too curious to see a sport event, if they live within reasonable distance, to listen to it over the radio," writes P. A. Boyd, of KDKA, Pittsburgh. "The broadcasting of sports, I know from observation, has created interest in the minds of people who, until they listened to a broadcast, were not interested at all. They became ardent fans and attended games whenever possible.
"Broadcasting sports carries the news into soldiers' hospitals, sanitariums and sick-rooms, where it takes the minds of patients off their troubles. And, again, there are thousands of people living at far-away points who never or rarely have an opportunity to attend a big sport event. The broadcasts of these events are a big thing in their lives."
Basket-ball campaigns are at their hottest this month. Hockey is bqpming, too, and will continue to the end of March. These two sports, with boxing, furnish the bulk of the play-by-play reports on the air this month. Space limitations compel us to refer
WHAT'S ON THE AIR has sought diligently the opinions of broadcasters and promoters on the problem of sport broadcasting and gate receipts. What do you listeners, who are most concerned in the long run, think about it? Give us your actual experiences, rather than opinions. Have sport broadcasts kept you from attending the events in person, or have they, on the other hand, interested you in a sport which had no attraction for you until you heard about it on the air? Send your letters to WHAT'S ON THE AIR, Ninth and Cutter Sts., Cincinnati, 0.
you to the detailed list of stations broadcasting such events in the January issue of What's on the Air.
Last summer, at the State Fair at Lincoln, Neb., some radio amateurs, using short-wave outfits, tried broadcasting a description of the grounds and crowds from an airplane. The station on the ground was connected to the public-address system in the grandstand. The air was quite choppy, which accounted for the experiment being much too much a success for the dignity of the aerial announcer. He became airsick and his plaintive moans for succor, caught in his neglected microphone, set some thousands of appreciative, but unsympathetic, spectators to howling below.
Here are some more "first times" in the field of sport broadcasting. KTNT, Muscatine, la., gave radio descriptions of motorboat racing last summer. And WLW put the Ohio River steamboat races on the air.
Way back in April, 1921, KDKA put on a broadcast of the Davis Cup tennis matches between the teams of Great Britain, Australia and the United States, held that year at Sewickley, Pa., at the Alleghany Country Club. That pioneer station also claims to have been the first to broadcast a ringside account of a boxing-match on Apr. 11, 1921.
Bowlers now can hear about their sport over the air. "Billy Sixty," bowling editor of the Milwaukee Journal, gives a weekly review over WTMJ. He also gave a ball-by-ball account last winter of the world's championship match between Hank Marino and Charlie Dowe in that city. Evidently the Milwaukee pin-busters aren't expected to attend church very regularly, for Billy starts his review every Sunday morning at 10:30, Central Standard Time.
The index letters in schedules indicate type of pro
© Brown Bilt Footlights
gram which will predominate during respective
Variety program.
half-hour broadcast period.
© Eversharp Penmen
B Band music 0 Organ
Graphology over the radio; music.
C Children's features P Popular music
r» ,-. • (With vocal solos) D Dance mus.c R ^.^
E Educational rp _,. . . 1 1 heatrical
@ True Story Hour
Adventures of Mary and Bob.
G Grand opera 17 ,. , , , j V Vocal ensembles
L Light opera W Wit, comedy
IV1 Instrumental v p • • l
(Other than dance) A Station on air, but
N News program variable
♦ Dance music from New York