What's on the air (Nov 1929-Feb 1931)

Page 42 WHAT'S ON THE AIR FRIDAY 7,^21% EASTERN TIME JLU 30 JLA 30 ALA. 60 BIRM'HAM *WAPI 39BIRM'HAM W6RC V © © O ARK. 50H0TSPGS.*KTHS p M P 85 L'TLE ROCK KLRA C0L0.29 DENVER KOA *F PT © 2 DENVER KLZ M © © O C0NN.52HARTFORD*WTIC ^F D.C. 9washtonWMAL O © © O 41 WASH'TON WRC O © X D FLA. 72 JACK'V'LE WJAX M X M 2 MIAMI B. WIOD GA. 20 ATLANTA WSB ^ ILL. 48 CHICAGO KYW ^F w D © 23 CHICAGO *WBBM 43 CHICAGO WCFL 33 CHICAGO *WENR 18 CHICAGO WGN p p N D 3 CHICAGO *WIBO 33 CHICAGO *WLS €F X X X 13 CHICAGO WMAQ O V DW^I IND. 62FT.WAYE*W0W0 O © 69INDPLS *WFBM IOWA 72 C. BLUFFS KOIL O © © O 46DAVENP'T *WOC O © M 46 DESMOINES*WH0 79 SIOUX CITY *KSCJ KANS.68LAWREN'E*WREN O © © 76T0PEKA *WIBW X © © O 76 WICHITA *KFH © O KY. 94COVTON *VYCKY 28 LOUISVILLE WHAS O X LA. 71 N. ORLEANSWDSU D D ND D 78 N ORLEANSWSMB O ME. 40 PORTLAND WCSH O N MD. 52 BALTIMORE *WBAL 6 BALTIMORE WCAO O © © O MASS.45 SPRINGFIELD VYBZ O 5 BOSTON WEEI P W X 69 BOSTON WNAC O © ND D 4 WORC'TER VYTAG O O N MICH.87 BAY CITY WBCM 70 DETROIT WGHP O © © O 21 DETROIT WJR O X D D 38 DETROIT WWJ O © © © MINN.27MINNEAP. YYCCO O p D D 92 ST. PAUL KSTP O X M © MISS. 73 JACKSON WJDX MO. 41KAN.CITY*KMBC O © © O 7 KAN. CITY *WDAF O X P © 55 ST. LOUIS KMOX O O © VVN D 1 ST. LOUIS *KSD 81 ST. LOUIS KVYK O X D © NEBR.5 OMAHA *WOW O M © © N.J. 17 NEWARK WOR T D D P CENTRAL TIME ♦ Divides Time with Another Station . Q91Q10 U 30 JLU 30 More than Beauty Talk By Ida Bailey Allen President and Founder of the National Radio Home-makers Club The National Radio Home-makers Club meets each week-day except Saturday, from 10 a. m. to 12 noon (Eastern Standard Time), over the Columbia Broadcasting System's coast-to-coast network. ONE supposes that a beauty broadcaster sits down and writes her script, then gets up in a bare room to deliver it, and afterward goes back to her typewriter and the preparation of another script. But this is not the case with the beauty talks that come from the studio of Mrs. Ida Bailey Allen, founder and president of the National Radio Home-makers Club. Like the food broadcasts from her model kitchen-laboratory and the decoration talks from her interior decoration studio, Mrs. Allen's beauty advice is given from a real boudoir. And it is more than advice, for, while Carolyn Cornell and the other broadcasters explain through the microphone what other women can do to make themselves lovelier, Miss Lewis, the club beautitian, actually demonstrates the work. Perhaps the broadcast is about the care of the feet. Then Miss Lewis drafts somebody on the staff to come in and present her feet for a pedicure. One day the beauty talk was all about facial exercises. Miss Lewis made such terrible faces to illustrate the material Miss Cornell was describing that a misunderstanding almost ensued, for she made such faces Miss Cornell could ha5e<djy keep from laughing. But Miss Lewis explained it away. "You can't get the proper results unless you make terrible faces — just like this." She squinted her eyes, thrust out her chin and grinned widely, first up one side, then up the other side of her face. "Well," said Carolyn Cornell, "the next time we make faces over the mike, I'll make 'em, and you'll tell 'em." As a usual thing, however, the Beauty Boudoir is not the scene of misunderstandings, for its restful decoration is conducive to good humor and a feeling of repose. It is carpeted with soft, thick, green plush in two tones, and the same reseda and willow greens repeat themselves in strips of marquisette wall hangings, which are in turn covered with orchid Indian prints. There is a low, comfortable reclining-chair, with green footstool to match, where facial treatments are given, or fingers manicured; and a low, green dressing-table, with a green, framed mirror just above, a high chest of drawers painted green, and a high stool, which Miss Lewis likes to sit on while giving manicures. The toilet articles on the little dressing-table are a warm amber crystal, in slightly deeper tone than the deep-yellow stenciled flowers which are found on the furniture, or the real yellow flowers which further enhance the hominess of the room from their amber vases. The work of the Beauty Boudoir is not confined to this room, nor does it only take place during the broadcasts. Almost any day of the week, in the afternoon, visiting home-makers may find Miss Lewis in the model kitchenlaboratory. But she is not helping Miss White to compile a new recipe for shortcake, or to figure out a shorter way to make that cake. No, if you should "listen in" to her conversation, you would hear Miss Lewis, in the voice of the negro of her native Florida, saying: "Where you all keep that there lemon extract, Miss White? What! youse hided it away from me? What you all go doin' that fer? Don' you realize that lemon extract is bettah on de face dan?in de stummick?" It is just smother bleaching-cream that Miss Lewis is preparing, another one of those original conceptions which make the broadcasts from the Beauty Boudoir more than actual demonstration, and more than just another beauty talk. By the end of the afternoon Miss Lewis will have evolved another beauty secret which will eventually go into a broadcast — to help women in keeping well groomed and as beautiful as possible. The index letters in schedules indicate type of pro O Brunswick Program gram which will predominate during respective half-hour broadcast period. B Band music 0 Organ C Children's features P Popular music ■» ~. . (With vocal boIos) \j Dance music n ,, . . r T-. . , K Religious t hducational t ti ■ 1 I Iheatrical G Grand opera \j ,r , ,1 1 V Vocal ensembles L Light opera W Wit, comedy IVl Instrumental v 0 • t. (Other than dance) A Station on air, but N News program variable Music. Q Curtis Institute of Music Program From Philadelphia; concert artists. 0 Weede-Myer's Orchestra From Washington. O Ben Pollack's Silver Slipper Orchestra Dance music. ♦ Dance music from New York