What's on the air (Nov 1929-Feb 1931)

WHAT'S ON THE AIR Page 5 e\ri red Jne&ded music -maker OJitb ((Well Hall lr°K HELLO, Folks! How are yo' all this evenin'? — Yeah? — Save yo' money; it's gettin' to be quite popular! — We're off! Rampant and Rarin' into R-Tickle No. 6 — head over heels in S-A's. — Been hearin' 'n' seem' some mighty mean football games this season, 'n' as the sportsmen say, "Interest is at a white heat" — White me eye, it's black and spottled 'cause most of us are sufferin' from "Football eye-strain" — Eighty-five thousand people, 'n' that pigeon should pick on me! — Oh-o! — wait a minute — where were we? — NBC busted into their new studios atop Chicago's new Merchandise Mart. Ladies and Gentlemen, lend me yo' ears — this gala array of studios is without equal anywhere in this wide old world o' ours. The most blase of experienced broadcasters, on enterin' this Sanctum Sanctorum, is struck dumb, petrified, stopped in his tracks! Yes, Suh! Why, yo' know when yo' look at that mess o' radio business a-spillin' all over two whole floors atop the world's largest buildin', it's hard to realize that little radio has grown to such gigantic proportions. — To say "it's the last word" is inadequate — it's a "dream come true," 'n' one must see it to realize it! — 15 or 20 chain programs already saturatin' the ether out o' Chi — 'fore long there'll be beaucoup mo'! — Ted Fear son's a youngster announcer with a great future — Yo' hear him on Maytag, Armour 'n' Shell out of Chicago. — Yo' know, in the Fall there's nothin' that makes an "outside lookin' in" radio artist feel more "givin-ee" than a fat commercial contract. Yes, indeedee. — Vaughn De Leath, "The Original Radio Girl," is now with WTAM, Cleveland, one of the smartest of independent stations ' — Wonder how they moved Vaughn from New York? SAY, the old "U. S. A. 'sters" are sho' gettin' a lot mo' "Music Lee" inclined o' late. Proof? Look at the popular songs o' to-day 'n' take a long look at the "Lees"! Al Jolson's "Liza Lee," yes, Tin re new sets should bring back "fishht " j> t national fad, 'n' Rudy Vallee's "Washington & Lee Swing," urahuh; 'n' Walter Donaldson's "Sweet Jennie Lee;" yep, 'n' not forgettin' "Virginia Lee" — Think when I render 'em on the radio, while thumpin' my little old "Ukule-L<?<?," that I'll dedicate the "Med-Lee" to Lee Morse, Lee Schubert 'n' Harriet Lee — Wonder why some one don't write a song 'bout "Lea 'n' Perrins" — Ho-hum — Hi Lee, Hi Lo! — I suppose over in China now they'll be writin' one mo' Lee song, 'n' label it "WON LEE MOE." Ugh! Who threw that!! WELL, Suh, have yo' all set down to a large evenin' with a new Hetrodyne? Boy! — They tune in everything from the kitchen sink to Bombay 'n' I don't Desdemona! They bring in anythin' yo' little heart desires at any time, any place, anywhere. They're true, too (too true) — Friend of mine sez: "I defy yo' to get a harmonica on that set" — (How about a Jew's Harp?) Why, these dagone new sets are so selective 'n' sensitive that, should an artist get too close to the "Mike," these sets is gonna make him look as "natural" as does one o' these Amusement Park Mirrors! But pity the "Poor Production Men" now — These birds are in charge of seein' that the program goes out "right," 'n' when the listener begins to start hearin' these funny noises — distortions, blasts, peaks, etc. — on this new "Hetty" set — well, the old P. P. M. jes' better go back to his "collar 'n' tie" business — 'cause he's finis. But really, the ability of these new "House of David" sets to reproduce faithfully should revolutionize the business! 'N' above all, because they're so select ire, they should bring back "fishin' " as a national fad! National fishin' interest will again bring back call letters on each announcement. O' course the Advertiser drove out call letters 'cause he, in payin' for the time, wanted all of it — But — Public interest in fishin' will again force back the letters; at least, it will bring back "/\