What's on the air (Mar-June 1931)

Page 4 WHAT'S ON THE AIR May, 193 1 A' (W GAIN we experiment with our program schedule. This time we present on pages 18 to 31 a bird's-eye view of American chain programs hour by hour during the evening period, listing every station scheduled at NBC and CBS to receive each chain program. With each map is a list of all chain programs under way, indexed for each fifteen minutes of the hour. Turn to any date and hour in May, choose from the programs available the one you want and locate the nearest available station bearing it. Glance at page 33 for its location on your dial if you don't remember it, tune in and enjoy the feature you want at any given minute between five and midnight, Eastern Daylight time. Once again we ask our friends to write us. Do you prefer us to perfect this issue's system or shall we return to the system used in March and April? As we write we have before us letters from more than a score of broadcasting stations stating their utter inability to forecast their May programs because of the change to Daylight Saving Time, which will govern all programs supplied by the chains after April 26. On the 10th of April, program directors of stations in areas where the time does not change can make no definite plans for chain programs for May until they can readjust all their local programs, many of which were contracted for a definite time now to be pre-empted by a chain favorite. That situation makes May an ideal month for us to try a schedule experiment, for it will be well into May before local programs can be scheduled again with any exactitude, and to publish this magazine and get it to you from coast to coast by May 1, we must go to press by April 15. Even in the case of chain programs, there will be many cancellations and shiftings about early in May, as sponsors living in Standard Time areas come to realize that their programs go on the air before the average listener becomes conscious that the evening has begun. The ten o'clock Eastern Daylight programs will be nearing completion before many of us middle Westerners will be coming into the house from our after-dinner tinkering about the garden. We'll just have our radios under way in time for the second Amos 'n' Andy show, but such is the result of being a citizen of a country which in the summer reaches across five time belts. Of course, what we are getting at in all this rambling is to warn you that no program service except a local daily, edited from a telegraphic service, could offer you real accuracy in either May or November. They are the great "moving" months of radio, when even old stand-bys are apt to be canceled or shifted. Ml^ammfamvuncemenls 6 r J AMOS WAS MADAME QUEEN, ANDY HIS OWN LAWYER AMOS and Andy adhered to their policy of refusing assistance even during the crowded days of the late breach of promise suit. The boys carried on as usual by themselves. Amos took the parts of the Kingfish, Brother Crawford, Lightnin', the Judge, Lawyer Smith and Madame Queen. Andy was Lawyer Collins and the bailiff, as well as defendant during the trial. As usual, no one was permitted in the studio while they were broadcasting. Even Bill Hay is stationed in another room along with the musicians. We give this information direct from WMAQ in answer to dozens of letters from our readers. And here's another rumor squelched. The boys write their own script. Every week-day at noon Andy sits down at the typewriter in the boys' office, and for three or four hours the two concentrate on the script for the day. There is no rehearsal. Once written, the boys seldom look at the script again until a few minutes before they are due on the air. NEW PROGRAMS It is rumored that Flit will return to the air this summer, featuring "Believe It or Not" Ripley. Every station which affiliates with WEAF, except WWJ, Detroit (a total of nearly sixty), has arranged to carry the Firestone Hour from 4:15 to 5:15 Sunday afternoons, beginning May 31. Helen Oelheim, young American contralto, has succeeded Miss Taiz in the role of "Freda," daughter of "Peter Zorn," in whose shop the Dutch Masters congregate each Friday evening at 8:30 p. m. Peter Pan Fashion Broadcasts, formerly a morning period, has moved up to the 10:15 spot on Wednesday nights over CBS. Teddy Black's orchestra provides a musical background for the noted style specialists who are featured. V£ If, after the time change, some favorite program disappears from its accustomed place on the air, send us a self-addressed, stamped envelope, and we shall be glad to tell you whether it has gone on vacation or has found new associations. The McAleer Polishers are a new CBS presentation each Wednesday at 10:3 0 p. m. on a nation-wide hook-up. The principals are Scrappy Lambert and Dick Robertson, vocalists; Dave Elman, humorist, and Sam Lanin and his dance orchestra. Harry von Zell is master of ceremonies. m Five young men from Rockcastle County, Ky. — "the Cumberland Ridge Runners"— are scheduled to inaugurate a new weekly series of programs over CBS to be known as the "Olson Rug Folk Songs." Station list and time have not yet reached us. With the beautiful Countess Olga Albani and a male quartet of four solo specialists as leading attractions, aided by a concert orchestra, the Kodak Week-end program has returned to the air for the summer season. The outlet is WEAF, and the time 10 p. m„ E. D. T. JS Three addresses by President Hoover will be broadcast by the chains during May. On May 4 he speaks to the International Chamber of Commerce; on May 21 his speech will commemorate the fiftieth anniversary of the American Red Cross, and on May 3 1 he will make the Memorial Day address at historic Valley Forge. Don't forget that Empire Builders will offer something special Monday, May 4, at 10:30 p. M., when the drama for the evening will be "The Legend of the Wild Rose." The cast includes Harvey Hays, Lucille Husting, Don Ameche, John Daly, William Roth and Theodore Daucet. Unusual sound effects are promised. That means something, for the listeners are generally agreed that Empire Builders is far in the lead in presenting sound effects. SSI Among the men of affairs who are soon to give brief talks on business during the Halsey, Stuart broadcasts, Wednesday evenings over NBC, are Rome C. Stephenson, president of the American Bankers' Association; D. F. Kelley, president of the National Retail Dry Goods Association; T. George Lee, president of Armour & Co., and T. S. Morgan, president F. W. Dodge Corporation. Seven Pacific Coast stations have joined the already large network for this series. Si Last issue we ran a picture and brief story about "The Dixie Spiritual Singers," a group of twentyfive Southern negroes, recruited from the tobacco work-rooms of Larus Brothers at Richmond, Va., who were putting on an unusually attractive pro Vol. II. WHAT'S ON THE AlR (Registered in U. S. Patent Office) MAGAZINE FOR THE RADIO LISTENER No. 7 Published monthly at Ninth and Cutter Sts., Cincinnati, O., by WHAT'S ON THE AIR 00. Printed in U. S. A. Editorial and Circulation Offices: Hox (i, Station N, Cincinnati, O. Advertising Offices: 11 W. Forty-second St., New York City. Price, !f>c. i»er copy; $1.50 per year. (Copyright, 19:11, by What's on the Air Co.) Patents applied for coyer basic features of program-finding: service offered in this magazine. "Entered as second-class matter Apr. 19, 19.30, at the post-office at Cincinnati, O., under tub Act of March .">, 1879." AGENTS WANTED. — Take orders for What's on the Air subscriptions in your community: Every radio home a good prospect. Your friends and neighbors will enjoy this new radio program directory and magazine. Full or part time work. Liberal offer to both men ind. women. Write for our proposition to agents.— Circulation Manager, What's on the Air, Ninth and Cutter Sts., Cincinnati, O. statement op ownership, management, circulation, etc., requred by the act of congress op august 24, 1912. Of "What's on the Air," published monthly at Cincinnati, O.. for April 1, 1931. Slate of Ohio. County of Hamilton. Before me. a Notary Public in and for the st.ue and county aferosaid. personally appeared Willard Mohorter, who, having been duly sworn according to law. deposes and says that he is the editor of the "What's on the Air." and that the following is. to the best of his knowledge and belief, a true statement of the ownership, management, etc.. of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in Section 4 11. Postal Laws and Regulations, printed on the reverse of this form, to wit: 1. That the names and addresses of the publisher, editor, managing editor and business managers arc: Publisher. The Standard Publishing Company, Box .">. Sta. N. Cincinnati. O ; editor. Willard Mohorter, Box (i. Sta. N, Cincinnati. O. : managing editor. Willard Mohorter: business managers. Russell Errett, John P. Etrett. 2. That the owner is: The Standard Publishing Company. Boy 5, Sta. N. Cincinnati. O. : Russell Errett. Hotel Alms: Willard Mohorter. Box 4. Mt. Healthy: John P. Errett. 2GS;"> Montana; W. R. Walker. 2aa2 Glen Echo Drive, Columbus, O. : W. R. Errett. I!20r> Ridge Avenue. 3. That the known bondholders, mortgagees and other securily holders owning or holding one per cent, or more of total amount of bonds, mortgages, or other securities, are: None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if anv. contain not only the list of stockholders and security holders as they appear upon the hooks of the company, but also, in eases where the stockholder or security holder appears upon the books of the company as trustee or in any oilier fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant's full knowledge and belief as to the Circumstances and conditions under which stockholders and security holders who do not api>ear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona-fide owner: and tins affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in Ihe said stock, bonds, or oilier securities than as so stated by him. 5. That the average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the six months preceding the date shown above is (This information is required for daily publications only.) WILLARD Mohorter. s«orn lo and subscribed before me this 26U) day of March. 1031 [SEAL] John S'. Moeller. (My commission expires FebruaD' 11. 1933.) I'orm 3520. — Ed. 1924.