Who's who on the air (1932)

Record Details:

Title:
Who's who on the air
Date:
1932
Publisher:
New York : Ludwig Baumann & Co.
Volume:
Who's who on the air (1932)
Leaf #:
0001
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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1932 EDITION f I o C& rs <-> THE AIR... In presenting the third annual edition of “Who’s Who on the Air”, Ludwig Baumann attempts to introduce you a bit intimately to some of the better known radio entertainers. On the following pages you will find pictures and short stories of many of the more prominent artists of the air so that when they next arrive in your living room through your loud speaker, you will know more about what goes on behind those voices. No group of celebrities remains so re¬ mote as do radio stars. So many of them are just voices to us. Seldom do we see their faces. Interesting people, these leaders of the newest form of entertainment. Some were successful artists before radio claimed them. Others were restless spirits with pioneering instinct drawn to this new theatre during the early uncertain days. By their talents and perseverance they have helped to hasten the ultimate success of radio. A few years ago radio was just a hobby — a maze of technical terms and static. Eager commuters talked glibly of vario¬ meters, condensers, and superhetrodynes. Securing reasonably clear reception was such a triumph that little attention was paid to the quality of the program. Sweeping technical developments have eliminated the sorrows and joys of the amateur. Today perfect reception is only a matter of buying any one of the standard foolproof sets. Countless programs of genuine merit wait for your turn of the dial. These actors of the air have had the pleasure of meeting you through your fan mail, now you meet them in an intimate way. , v&muns. TPuzr.TT&OFg?, . m Remember there is only ONE LUDWIG BAUMANN Six Great Furniture and Radio Stores EIGHTH AVENUE .... 35th to 36th Streets Hoyt and Livingston Streets .... BROOKLYN 125th STREET . . . Bet. Lenox and 7th Avenues 2918 Third Ave., near 152nd St . BRONX JAMAICA . . . Jamaica Ave. and Merrick Road Broad St. and Central Avenue .... NEWARK Six Radio and Sports Shops 41 Cortlandt Street 248 East Fordham Road 100 East 42nd Street 650 West 181st Street 167 East 86th Street 4 Getty Square, Yonkers Radios, Tires and Sports Equipment Sold at All Stores Copyright 1932, Ludwig Baumann & Co.