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THE ONLY GUARANTEED STAR ON THE SCREEN!
By Carl Laemmle, President Universal Film Manufacturing Company
ee JE Universal has
: _ new star.
“wm We have no contract with him, but-
We herewith serve due legal notice on any and all producers who are in the
habit of stealing stars that all the money in the world cannot induce this new star to leave the Universal.
We have made a real actor of him. True, he is temperamental as nearly all stars are; but we never yet have seen any star who was more willing, more daring, more clever or more brainy.
He has never yet demanded the right to o. k. the pictures in which he appears; he has never even demanded a dressing room of his own; he has never insisted on having a director of his own choosing; he has never quibbled about working on Sundays or holidays; he has never asked for more money and he never will, regardless of how much money he makes for exhibitors.
He has shown a spirit of true manliness. For this and many other reasons | feel that I owe him this public appreciation.
Joe Martin—for this is our hero’s name —is a monkey. Orachimpanzee. Or possibly an ourang-outang. Or maybe a tangerine.
But he isa greatactor. He is twice as good as any other | actor because he can act with — four hands instead of two. He is the only monkey I ever saw who is a real actor, although I have seen many — actors who were real monkeys.
In making a star out of thisg monkey, I am not attempting for one instant to make monkeys out of any stars. But I'll say this much: Show — me the best thing that any actor ever did on the screen and I’ll show you how Joe Martin can do it better—and ten times funnier.
Recently at the Strand theatre in New York Joe Martin appeared in his new picture called “Monkey Stuff.” He nearly “busted up -the show.’ The audience laughed so much about Joe Martin in “Monkey Stuff” that they were not in the mood for anything else.
The Universal is now celebrating its Seventh Anniversary. ‘Thus, for the first time in seven years, we are able to offer the public A GUARANTEED STAR. Guaranteed because nobody can steal him away at any price. Guaranteed because he will rock your house with laughter as it has never been rocked before, except possibly by Charlie Chaplin.
We are now making a series of pictures with Joe Martin as the star. Any exhibitor who does not book the whole series is simpl making a Joe Martin of himself.