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SAWING WOOD
Remember the story of the three neighbors who started sawing wood? One bright morning they started on the job—and shortly two of ’em commenced GABBING over the back fence—then the ARGUMENT started.
—WHILE THE THIRD SAWED WOOD.
At the end of a week the two were right where they started, STILL TALKING, while the third had his wood packed away for the winter. His job was not to argue.
HE SAWED WOOD.
During the past month WID’S DAILY has gained over One hundred PAID IN ADVANCE new subcribers.
AT TEN DOLLARS A SUBSCRIBE.
Over a thousand dollars in new subscriptions.
That kind of a subscription list stands for one thing— INDEPENDENCE.
Independence of thought and EDITORIAL POLICY.
Subscribers don’t pay ten bucks a year these days for any publication unless they READ that publication.
Last week Wid’s carried nearly TWO HUNDRED PER CENT. more advertising
than the same week a year ago. That stands for PROGRESS. It means SERVICE for the advertiser and SERVICE for the exhibitor.
It is EASY to make extravagant claims— —another thing to PROVE those claims.
In the controversy now running between certain trade publications relative to the presentation of “Exclusive News” and “First News” have you noticed while in referring
to the other papers in the field the term “WEEKLY” is used?
“THERE’S A REASON.”
“WID’S DAILY” prints the news, ALL THE NEWS and nothing but the news.
The editorial policy of its Sunday is characteristically IT’S OWN.
Hokem, Publicity Bunk and “Semi-News” so-called, got the GATE many moons ago. TWO YEARS ago WID’S believed this policy to be right.
THE INTERVENING TIME HAS PROVED CONCLUSIVELY THE CONSISTENCY AND SOUNDNESS OF THIS POLICY.
WID’S believed that news to be news should be published while it IS news—that is the big COMPELLING reason for. WID’S DAILY.
News to YOU Mr. Reader, not from a day to a week OLD, but while the big, virile happenings that you are interested in are really occuring.
Look back over your WID’S files for any length of time and you will probably find it in WID’S DAILY FIRST one |
And if there is any doubt in any one’s fines ver this fact WE’LL PROVE IT.
ack Cherats~