Wid's Filmdom (1920)

The Evils of Guessing INCE it is impossible to predict in advance the S degree of success or box-office value a picture will achieve, producers too often receive less than their just due—it is easy to see who gets the advantage in this guessing contest. The foundation for better pictures rests with the producer—no one but he can improve the quality of his own product and he must be encouraged to do so by the certainty that his efforts will be adequately rewarded. HE most equitable arrangement possible is that The ae now offered to producers by the Associated Cair Basis EXhibitors—that is, an actual partnership in the profits. Unquestionably this is a more liberal and fair basis of dealing than has ever before been open to the producer—an assurance of reward commensurate with the true excellence and popularity of his picture. A still further advantage to the producer results from the fact that his creations are assured of a showing in the finest theatres of the country, before discriminating audiences and under the very best conditions. Producers who are interested in the benefits of this new Association are invited to communicate with the home office in the Capitol Theatre Building, New York. PATHE DISTRIBUTORS