Wid's Filmdom (1921)

Page scan 00018 from Wid's Filmdom

Record Details:

Title:
Wid's Filmdom
Date:
1921
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
Wid's Filmdom (Jan-Mar 1922)
Leaf #:
00018
Language:
English
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 26, 2024
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What Do You Bid For You have never before been asked to bid for a picture. But Universal’s MILLION DOLLAR PICTURE is so totally beyond the class of any production ever before attempted that it must be handled in a revolutionary manner. Universal can NEVER GET ITS ‘MONEY BACK on this stupendous super-production. It has already cost so much that by the time we have exploited it and have made the prints WE WILL HAVE TO TAKE IN TWO AND ONE HALF MILLION TO BREAK EVEN! ieesulaits take in MORE! MC MONEY THAN THIS by road-showing “Foolish Wives.’ But there are two powerful arguments against such a method. First, road-showing is a slow process. Second, I consider it unfair to you exhibitors, and therefore poor policy, to make regular moving picture theatres wait for months and months, and maybe years, after release date before showing the screen’s greatest effort. I want MOVING PICTURE THEATRES TO HAVE FIRST CRACK AT THE BIGGEST ea eT IN THE HISTORY OF THE IND : I say | want this. But I can’t afford to sacrifice a million dollar picture—the only one ever made—to accomplish it. Therefore, I can’t go through with it unless you meet me more than half way. Some of the greatest exhibitors in the world have made handsome offers for first run of “Foolish Wives.” But, handsome as those offers have been, THEY DO NOT COVER THAT PART OF THE NEGATIVE AND POSITIVE es CHARGEABLE AGAINST THEIR CITIES.