Wid's Filmdom (1921)

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“Foolish Wives’: Better still, such men as Tom Moore of Washington, Felt Brothers of Philadelphia, Ruben’ & Finkelstein of St. Paul and inneapolis, and others, have offered me their theatres ON ANY TERMS I SEE FIT TO MAKE, because they say the in_dustry owes this tribute to Universal! It is a great spirit, a new spirit, a spirit which will inspire Universal to reach greater heights in the future than it ever hoped for before. | Other exhibitors have said that I will be justified in asking terms that have never been dreamed of before. One man said, “Your company has done a thing no other concern ever dared todo. You are entitled to recognition for this. You are entitled to the very highest limit every exhibitor can give you.” It was this exhibitor who suggested that I ask you to make your very highest bid for “Foolish Wives’. Will you do it? Will you smash all precedent and tell me the very limit you can stand in order to have the honor of being the first to present the first million dollar production in your city? Will you demonstrate that my policy of giving moving picture theatres first chance is the right policy? : With so much at stake I naturally reserve the right to accept or reject your bid; in either event, 1 am going to receive it in the best of faith, just as I ask you to accept this announcement. Address all bids to : vy (}) President UNIVERSAL FILM EXCHANGES, Inc. 1600 Broadway New York