Wid's Filmdom (1921)

Are Losing Money Proveto Me That Youare Really Losing Money and Universal Will Cut its Prices to Save Your Life ! Never in the history of the industry did any company produce such A STEADY SUPPLY OF EXCELLENT PICTURES. eSNSR were such fine pictures sold on such a close margin of profit. You never needed Universal more than you need it to-day. And to-day it makes the bona fide offer outlined above. If other companies follow suit, so much the better. But if they don’t, Universal stands back of the proposition with every bit of its resources. The only exception I make is our million dollar picture “Foolish Wives.” Tm going to get every dollar I can for that production because !ve GOT to. You need no diagram to show you why. | I don’t believe any?exhibitor will begrudge paying record prices for the first real million dollar picture in history. Some of the biggest showmen have offered metheir theatres on my own terms as an appreciation of what “Foolish |Wives” will mean to the whole moving picture art. But outside of that one picture, I say again:—Show the nearest Universal representative your books. Prove to him that you are in bad shape during these present times, and I will authorize him to make a deal that will pull you out of your hole and at least let you live. Understand clearly, the Universal company, although the strongest in the business to-day, is feeling the terrific pressure of the present times. We are in exactly the same boat that many of youare in. Times are tough. But we are probably better able to finance ourselves through troublous times than you are. That is why I take upon myself the burden of this offer. I mean this from the bottom of my heart, and there is not one single string to my offer! , My cards are on the table. Shoot! Universal Film 2.07”