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st A tad = 20 hic DAILYW Sunday, August 8, 1920 AOE TEE PRM A OL TANT TF EP
Another “Special” Quite Worthy of Following “Sex” Box Office Analysis for the Exhibitor
Louise Glaum in “LOVE MADNESS” J. Parker Read—Hodkinson
“Love Madness” is a great old melodrama. It will thrill audiences and the well-built suspense of the wife’s adventure in the underworld will have everyone keyed up to a high pitch. Because of the wonderful production values the “convenient” nature of the story in the final reels can be overlooked. If analyzed, however, the way the villains play into the wife’s hands
is too good to be true or convincing. This can be played as a special just the way “Sex” was and it will draw big and please if you handle it in
a big way. Mention of the previous picture, the fact
that this was made by the same producer with the same lavish disregard for expense and with the same star, will help at lot. And don’t forget C. Gardner Sullivan’s name. That’s a box office attraction in itself. .
Play the story up in this fashion: “She knew her husband had been ‘framed’ by desperate villains. The police were powerless to help him. The death chair stared him in the face! She alone could save him by venturing into the very underworld that was responsible for his impending fate. It was madness, but it was the madness of love. See—.’ Lines on this order should attract, and of course play up the extremely lavish production.
WALLACE W ORSLEY Directed “THE LITTLE SHEPHERD OF KINGDOM COME”
In the reviews of this feature, attention was called to the direction as beng ““WERY GOOD— ESPECIALLY FOR THE MANNER IN WHICH COHERENCE WAS MAINTAINED”
also
“THE STREET CALLED STRAIGHT”
An Eminent Authors—Goldwyn release
Watch For
“THE PENALTY”
Scenario by CHARLES KENYON | To be released by Eminent Authors—Goldwyn
Address:
Goldwyn Studios, Culver City, California
Film-Lore Offers a Real Treat for Originality, Quality, and Theme
BRAIN CINEMA
A Strong Plot of Love, Mystery, and Science by
ALEXANDRE A. STUART
FILM-LORE PRODUCTIONS CoO., Inc.
18-20 WEST 34th STREET
NEW YORK CITY