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NERA LAAN
9 In motion pictures men are as important as Men e the pictures they sell to the nation’s theatre
owners. We have placed out in the twenty
odd exchange centres of the industry the kind
of men you encounter in banks and the
greater industrial organizations of the coun
try. We haven’t an average or common
garden variety of “film man” in our entire ;
organization and we don’t expect to have any.
~
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It is worth a thousand times the money we spend to advertise the character of the men selected by us as our face-to-face representatives with the exhibitors of the country. We have sent our men, without introduction or explanation, in to meet the bankers with whom we do business in our exchange centres and in every instance careful and observing bankers have written: “Your manager is a fine type of man.”
MAAN
Eugene Roth telegraphs from San Francisco, saying: “Your manager is very popular in this territory and a hundred per cent. square shooter.” Hundreds of exhibitors
writing or telegraphing “Good luck” have
wound up by saying: “you'll have it here because of the man you have chosen in this territory.”
Pictures are important and we will have good ones and big ones. But, even ahead of everything else, this organization is built and founded on men—strong, honest, powerful men who are proud and not ashamed of the business they are in; proud of the firm they work for; proud of the directors and producers whose pictures they sell; proud of the customers to whom they sell and proud of their own standing, as men, in the various territories.
Pp oO 1540 Broadway New York City
| F.B. WARREN