Wid's Filmdom (1921)

: L.IT,TEIU JtwtHHiHiHiffitvttve_eeu_ue_==arocssTsTTaHisilamAns PICTURES An Open Letter to Exhibitors BY R. S. COLE President R-C Pictures Corporation LUWUUNL Those who comprise the motion picture industry will no doubt have noted in the newspapers and trade publications the registration of R-C Pictures Corporation, and I think it propitious at this time to make a plain statement in connection with this step and our business in general. What does this announcement of the registration of R-C Pictures Corporation mean to the exhibitors and to the public? It means that Robertson-Cole Company after having experimented in the motion picture business as producer and distributor for practically two and one-half years has reached the conclusion that the business justifies the incorporation of all interests, putting its motion picture business on a permanent, solid foundation, rather than continuing the business as a partnership with other commercial interests. CHANGES MADE ARE FOR THE BETTER Any change that may be made under the R-C Pictures Corporation will be only for the better. The R-C Pictures Corporation starts out with the experience it has gained, and with the determination to give to exhibitors the class of productions which will justify the expectation that it will continue to build more firmly than ever its permanent prestige in the industry. . Too much stress cannot be laid on the psychological effect at this time, of the announcement of formation of a corporation of such magnitude. In the first place, a $4,000,000 corporation in the motion picture industry is one of the largest that has ever been announced, when the fact is considered that it represents a real and bona fide investment, not watered by bonus stock, by a cash valuation on good will, nor on any other item than actual investment. In the second place this announcement is made at a time when the business of the world is suffering serious depression and when such a step would not be taken unless it showed that our confidence in the motion picture business justified it. It has been our effort to surround ourselves with an organization second to none in the motion picture industry, and it will be our aim to keep that organization at the highest pitch of efficiency in every department; that it may establish a new precedent of service to exhibitors and to the public. A RECORD OF SPLENDID PRODUCTIONS When so many rumors of a disconcerting nature are rife, it must certainly be an advantage to the exhibitor to offer to his patrons the product of a corporation with a record behind it such as that of the Robertson-Cole Company—a record of splendid productions—productions that touch the heights of motion picture art; that are clean, wholesome and entertaining. And it will be the purpose of R-C Pictures Corporation to maintain that record and maintain it as a permanent policy. R-C Pictures Corporation now controls the interests of Robertson-Cole Co. Division of Films, Robertson-Cole Distributing Corporation, Robertson-Cole Realty Corporation, Robertson-Cole Studios, Inc. The Robertson-Cole policy of honesty of purpose will be continued, and it will be the effort of every person in the organization to give to exhibitors the best of productions on the fairest of terms, with an assurance of fair dealing in every business transaction. R-C PICTURE CORPORATION OWNS NO THEATRES R-C Pictures Corporation is formed to produce and distribute motion picture productions. It does not own, control nor operate any theatre, and does not, therefore, come into competition with exhibitors. It is not the purpose of R-C Pictures Corporation to enter the field of exhibition of motion pictures, nor to compete in any manner with its exhibitor patrons. R-C Pictures Corporation takes this means of publicly thanking those exhibitors who have done so much to sustain Robertson-Cole Company, and to encourage it as a wholly independent producing and distributing organization, and to bespeak a continuance of that good will which is, after all, the most valued asset of the newly-formed organization. R-C PICTURES CORPORATION (ROBERTSON-COLE) TAAL ANT Exchange Branches: ATLANTA ; DALLAS MILWAUKEE PHILADELPHIA BOSTON ; DENVER ss MINNEAPOLIS PITTSBURGH = BUFFALO DETROIT i NEW ORLEANS SAN FRANCISCO : CHICAGO INDIANAPOLIS . NEW YORK ST. LOUIS = CINCINNATI KANSAS CITY '"’ OKLAHOMA CITY SEATTLE CLEVELAND LOS ANGELES —/ @ OMAHA WASHINGTON Sati TWtTvTWTOMWH.,UNVUHPTiT_N i} TTT i Ti THKtTiiksKiHKKinNGtnNisieNKNKnKKGKKKKKEKKKKasaaKKAGiKi wi UN U0 NEN LHR NL WNL