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Great, Costly Theatres and Fewer Big
Pictures
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CORPORATION
Last summer—in July—the writer of this advertisement published in all the trade papers of the country a carefully prepared table giving a forecast to exhibitors everywhere as to the number of big pictures that would be available from all sources. Out of an announced output of 700 feature-length pictures this writer’s table, itemized by companies, estimated there would be not more than 90 really big pictures. The year is ended and actually there were only 51 really big pictures released in the United States. Seven of these played as road shows and exhibitors never got them at all.
This year Producer and Distributor announcements thus far made, including the better states rights Producers, forecast a total production of not more than 550 features from all sources. This writer again makes his annual forecast to exhibitors and, this year, being more than fair in crediting producers with more big pictures than they ever have made, it is our forecast that a maximum of 89 really big pictures are in sight from all the sources in the industry as follows:
Company No. 1 12 Company No. 2 12 Company No. 3 4 Company No. 4 1 Company No. 5 0 Company No. 6 0 Company No. 7 4 Company No. 8 2 Company No. ? 4 Company No. 10 10 Company No. il 0 Company No. 12 6 Company Ne. 13 10 Company No. 14 12 Company No. 15 12 Total Mee he oe ago eis odie oc letee oh de kenmeneteatale 89
In other words, out of the year’s total output just about 20% of the pictures in sight will be big enough to sustain the costly theatre institutions in which exhibitors have made huge investments that must be safeguarded by booking big pictures.
A large number of the big productions for the coming year have been intrusted to the F. B. Warren Corporation for distribution.
FB. WARREN
1540 Broadway New York City
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