Wid's Filmdom (1921)

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We cordially invite every progressive member of the Motion Picture Industry to visit our new plant situated at 5515 Melrose Avenue, Hollywood, California. Producers, directors, camera artists and all technical men are offered every facility for scientific experimenting and efficient working under ideal conditions. Distributors and exhibitors are offered an interesting and edifying visit through a magnificent institution dedicated and devoted to the art of making the screen beautiful. Everyone will find a _ hearty welcome and sufficient reasons for insisting that their Coast-produced negatives be laboratoried here where safety and quality are secured with exact certainty. Seeing is Believing. Rothacker Aller Laboratories Joseph Aller, Vice-Pres. and Gen. Mgr. Watterson R. Rothacker, President J. Wesley Smith, Secretary \ 5515 Melrose Boulevard, Hollywood, California. Phones: Hollywood 6065, 6066, 2804 and 167