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@ 24 é
a DAIL! Sunday, December 8, 1918
Not Much to Work With Excepting Personality of Star The Box Office Analysis for the Exhibitor.
Mary Miles Minter in “WIVES AND OTHER WIVES” American Film-Pathe Dist.
You may get by with this for one or two days on account of the pulling power of Miss Minter, even if it isn’t the sort of story she should have. I don’t see much in the title. It doesn’t stand for anvthing in particular, and doesn’t offer much in the way of advertising possibilities, so I’d stick to Miss Minter to get the crowd in without promising anything in particular about the production.
You’re always safe in playing up this little actress to the limit. She sure is pretty and if you can get a picture of her in that fetching bed-time costume, give it a big display.
@ The only studto concentrating on the production of features to the exclusion of all other details. Productions made by contract. Perfect factlities for individual producing untts qwith or without con
tractees supervison. Melrose Auenue
John Davidson
CHARACTER JUVENILE LEADS
Ask ““WID”’
He has said many nice things.
The BRUNTON STUDIOS
ROBERT BRUNTON COMPANY Los Angeles |
You might get a companion picture of Margaret Shelby, — who also has a nice lacey wardrobe, and place them together over the title line: “Wives and Other Wives.” Or you might try a paraphrase of the song: “There Are Wives that Make Men Happy, There Are Wives that Make Men Sad. If you don’t believe it, see ‘Wives and Other Wives’.”
Another idea for a catchline, likely to strike home with a lot of folks, would concern a husband’s habit of reading the newspaper at breakfast. Word it something like started reading the paper at the breakfast table? See this: “How long were you married before your husband ‘Wives and Other Wives’.” Although the main play must be made on Miss Minter, it would he well to mention the other members of the cast, for a number of them are pretty well known.
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