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Thursday, May 25, 1916. Bs
WID’S ©
THIS IS THE SORT OF
PLAIN
THE STRAND THEATRE IN
THEIR
TALK
OMAHA, NEB.,
(Reproduced from clipping from Omaha, Neb., newspaper)
STRAND
IT COSTS MONEY TO KEEP UP OUR REPUTATION AND STANDING, BUT YOUR CONFIDENCE IS WORTH IT.
One thing the Strand prides itself on, and that is to keep the utmost confidence of its patrons at all times.
In order to do this it is sometimes necessary to change pictures more frequently than otherwise, necessitating extra film rental, but as we stated before, to have you pleased is worth any expenditure of money.
As an example, we cite the production we had on Tuesday. This feature cost the producers a whole lot of money, but from advance reports we did not consider it good enough for a three days’ run at our house, so we paid the film rental on it for three days, as contracted, but immediately secured another picture for today and tomorrow.
We could time and time again increase our receipts by booking a picture which has a big box office name, but no real merit, and then
ductions rank.
tell our patrons wethought this picture should have been good, but we want your confidence and we know ahead of time that unless we deliver the goods at all times we cannot keep it.
We have in mind right now a picture which is all the vogue, absolutely packing every theatre in which it is shown, but absolutely failing to make good. We fell for this picture at one of our houses, but immediately took it off, as it was not up to our standard, and we are protecting our Strand patrons by absolutely not running a picture unless it has real merit.
By this we do not mean to infer that all of our pictures are A-1. Far be it from such, but if you will take the trouble to look up an issue of WID’S FILM REPORTS, which, to our mind, is the most absolutely fair film report of any on the market, you will soon see how
-—— and pro
PUTS INTO NEWSPAPER ADVERTISING:
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