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*| No big corporation controlled by Wall Street interests will ever give the creator 'of film productions the proportion of the profits that he has coming to him. This year there has been a concerted effort to hire and develop underlings in order to force the more capable creators to better payment terms. The result has been a flood of pictures even worse than the casual run. You cannot make a director of motion pictures over night, and authority and money are certainly the last bit of equipment necessary for the creator of truly great film entertainment.
Forget the fancy headline. The film business will never be in the hands of a film trust.
THE THEATRE BUGABOO
•| When it comes to propaganda the Germans were pikers alongside some of our prominent officials (we cannot call them executives) of various big film corporations. For the past two years a strenuous effort has been made to create the impression that the independent producer was absolutely at the mercy of the big corporations because the big corporations controlled theatres.
^ As recently as last week reports were being actively circulated of the possible coalition of two or three big corporations, each of which controls a few score theatres. These reports were circulated for the benefit of directors who considered independent production decidedly more desirable than the slave-driving, bad judgment methods of certain corporations.
^ The ridiculous part of this propaganda is the plain fact that within the past year it has been conclusively demonstrated in more than a score of cities that control of theatres by producing corporations is decidedly a liability rather than an asset. If you are uncertain as to this, talk with anyone on the inside of any of these big corporations and get the facts.
fT Every corporation owning theatres has had to book within the past year independent and outside productions in order to avoid constant loss at the box office. An even more important devolopment has been the demonstration that in any city in the country a successful production carrying the proper appeal can do a wonderful business in any kind of a theatre, with the result that the bugaboo of the monopoly of the first run houses has been put very decidedly in the discard because a producer can get more -money for his film by running it six weeks in a small house than he can by running it one week in a very big house. This has resulted in the opening of hundreds of small capacity houses in the key cities of the country where worth-while films are shown for several weeks instead of for one week in the big houses.
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