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f I The independent producer of quality films need never fear any'poss.ble control of the film business, because money cannot corner brains, and the purchase of theatre property can never stop, can never reach the proportions of making it impossible for an independent producer to find good theatres in which to run his product, because it has been demonstrated that the small houses invariably bring a larger revenue to the producer from a really good production than do the big houses.
MACHINE-MADE VS. HAND-MADE
^| It is a fact that no producing-distributing organization selling machine-made product has ever turned cut a big, outstanding success from that machine. It is the old story of the difference between the machine-made and hand-made product.
fT Some corporations realizing that they were only turning out mediocre caliber product began to buy theatres two years ago, with the result today that the theatre properties are giving them tremendous worry and making their bank accounts look very sick, because they quickly learned that they could not force the public to pay their good money for bad pictures, just because Mr. Producer chose to run them in his own theatre.
fj" The fault with machine-made product has always been the lack of capable judgment and the failure to understand the sincerity of the creator, who can only do his best work with something he believes in.
^[ It is hard to understand a method which would force directors to produce picture after picture which they considered rotten before they started. And yet, the big corporations have proceeded to do that year after year. The executives in charge have generally forced the issue because they considered the directors a lot of over-paid nuts who should be told what to do instead of consulted with.
f[ It is a fact that whenever in the history of this business a " big corporation has held for distribution a very successful production they have done so absolutely in spite of themselves. The biggest money making film ever sent through a corporation distributing organization was made outside their studios, and half of the organization were bitterly opposed to taking it in. There are several other instances where corporations have declared positively against releasing productions which afterwards became their most noteworthy successes. Two of these were "Humoresque," which was debated over for many months before finally presented to the public, and "Where Are My Children," which Universal wanted to sell for a song before releasing. Some of the big corporations are leaning toward unit production but lack the foresight to freely give the creator his proper portion of his well-earned profits, with the result that they are still wondering why they cannot get better results.
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