WLS family album (1932)

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Program Building Most listeners now understand that with radio broad¬ casting operated without cost to the listener, it is necessary for advertising to pay the bills. The advertisers, in harmony with WLS ideals, give splendid cooperation by making pro¬ grams of high quality and of service value. No product of questionable value is ever brought into your home over WLS. From WLS programs you Glenn C. Snyder (top), Commercial Manager of WLS, is charged with gen¬ eral supervision of advertising accounts, and it is up * Jw*||L •* to him to see that there is i enough income to balance Wm ,M the expenditures. George C. Biggar (center), Program M Director, listens to new talent, arranges programs, writes plays and thinks radio night and day. Arthur C. Page (right), is Farm Pro¬ gram Advisor, announces the Dinnerbell Program and is editor of this album. Below, a program conference in Mr. Snyder’s office. A program that requires only fifteen or twenty minutes to give, often represents hours of preparation and research. may learn history, civil gov¬ ernment, economics, latest results of scientific research, the finest gems of literature. All this, in addition to agri¬ cultural news, markets and music, is arranged by the program department. Four