World Film and Television Progress (1938)

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FACTS you should know about 'KODACHROME' AM part from unrivalled clarity and beauty of colour rendering, "Kodachrome" is outstanding among colour films for speed and latitude. The basic aperture recommended for bright conditions — between f 1 1 and f8 — is less than one stop larger than that recommended under similar conditions for Cine-Kodak Panchromatic Film. The film has remarkable latitude; over a range of half a stop on either side of the optimum the variation in colour rendering is no greater than the variation in individual preference. Even a variation of a full stop on either side of the optimum still produces results quite acceptable to all but the most critical. Such latitude is, moreover, ample for tackling subjects embracing not only a wide scale of colours, but also of degrees of tone brightness. A further advantage of "Kodachrome" is its versatility and convenience in use. It is available in two types with emulsions corrected for daylight or Photoflood respectively, and with either type no filters or other attachments are necessary for true colour rendering, under the appropriate form of lighting. 16 mm. and 'Eight1— Cine 35 mm.— 'St/7/' REGULAR for daylight TYPE A for Artificial Light KODAK LTD., KODAK HOUSE, KINGSWAY, LONDON, W.C? Best Value in HolidayTravel — SWITZERLAND I N FORM ATI O N : Swiss Railways & State Travel Bureau, I l-B Regent St., S.W.I, Railway Offices and Travel Agents 72