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The Art Of Make-up
This article is contributed by Max Factor, whom Hollywood recognizes as the genius of make-up — ■ both for the screen and private life. In collaboration with the motion picture world, he has brought makeup to its present state of perfection.
by Max Factor
IT is my privilege to tell you how and why I have developed my " colour harmony " system of makeup. My aim was to create cosmetics of life-like naturalness with which every woman in any part of the world could enhance her beauty and charm. I wanted to give to women the happiness and success that comes with a charming appearance. The past thirty years of my life have been devoted to this end. Thousands of women, including stars of the motion picture world, have come to me for advice. I have helped them satisfy their instinctive urge to be beautiful.
Let me take you back about ten years or so. We are on the set of one of the big studios. A large car quietly rolls up to the entrance, a famous star alights and hurries to her dressingroom, where I await her. For hours I have been working on something new, and of infinite importance and value to the science of make-up. To-night I am harmonizing colour pigment in cosmetics for the first time. I am making-up the star and explaining to her the results of my long years of careful investigation and experience. She wonders if the experiment will be a success.
We go out on the set under the dazzling lights. Her director is astonished at her radiant beauty. It seems she realizes my experiment is a success as the camera starts turning. The film is rushed into the projectionroom. The scenes flash on the screen, and I realize, as the natural beauty
of the star appears so lovely and so alluring, that the severe test I have imposed has proved the development of " colour harmony " in cosmetics.
From this time on, cosmetic " colour harmony " was applied to makeup for the woman in everyday life as well as on the screen. My everyday make-up is, of course, slightly different from tlae one used for the studios, but just as successful. Today, powders, rouges and lipsticks are no longer selected in a haphazard fashion. My purpose — to give women all over the world a naturalness in beauty comparable to that of screen stars — has been fulfilled.
Make-up, to us in Hollywood, is the enhancement of natural beauty through the use of cosmetics, which are in perfect " colour harmony ' with the individual complexion. It is applied so skilfully, artistically and delicately, that the final effect is one of exquisite beauty. The cosmetics used to gain this effect are blended into harmony of colour, so that they become a natural part of the skin and its loveliness. Even in the bright Californian sunlight at midday my make-up cannot be detected.
Long years of research and investigation gave me a classification of the human complexion and the features of the face. Finally, I charted seven types, as follows :
Light Blondes, Dark Blondes, Light Redheads. Dark Redheads, " Brownettes," Light Brunettes, and Dark