YES, MR.DEMILLE (1959)

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AVARICE AMONG THE AVOCADOS 87 ducers. Goldwyn was in the heart of a rich player market, New York itself, and was taking advantage of it. He sent out Marguerite Clark and Blanche Sweet, later Edna Goodrich and Thomas Meighan. Marguerite Clark starred in The Goose Girl and was in almost constant discord with her director, Fred Thompson. When Goldwyn wired DeMille to find out how the picture was faring he received the reply: DON'T KNOW MUCH ABOUT THE PLAY BUT THE GEESE LOOK GBEAT. In the C&S6 of Meighan, DeMille took one look at the actor's first performance before the cameras and telephoned the verdict: "Tommy no good/' Goldwyn was in San Francisco when he received this startling word and entrained for Los Angeles immediately to see that nothing happened to the actor's contract. * The tug-of-war between creative intellects in the West and business intellects in the East took curious turns. Taking a cue from D. W. Griffith's experiments with "effect lighting," DeMille borrowed a large lamp from the old Mason Opera House and directed it in such a manner that only one-half of the hero's face was visible, leaving the other half effectively in shadow. Excited over the dramatic effect, DeMille sent the picture to Goldwyn. A few days later came a frantic wire: CECIL, YOU'VE RUINED US. YOU'VE LIGHTED ONE-HALF THE ACTOR*S FACT AND THE EXHIBITORS WILL PAY ONLY HALF PRICE. DeMille, suffering the normal pangs of trail blazers, fumed over the predicament for hours, then suddenly was struck with an inspired reply to the Goldwyu complaint: IF YOU AND THE EXHIBITORS DON'T KNOW KEMB3RANDT LIGHTING IT 13 NO FAULT OF MINE. And shortly a wire from Goldwyn: CECIL, YOU ARE WONDERFUL, LIGHTING. THE EXJ3J3ITORS WILL PAY DOUBLE.