YES, MR.DEMILLE (1959)

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AVARICE AMONG THE AVOCADOS 111 The aim of the four partners was to accumulate a fund of $4 million with which some day to finance their own pictures. The break with Zukor was bitter, and surprising to Holly- wood, long accustomed to rumors of feuding between the old associates. DeMille knew it might be costly; Paramount controlled a lot of theaters around the country and consequences would be disastrous should Zukor decide to bar the theaters to future DeMille pictures. In the spring of 1925, DeMille went into business for him- self. He contracted an alliance with powerful New York inter- ests and set up production facilities at the old Thomas H. Ince lot in Culver City, an aggressive little community between Los Angeles and the ocean. The town greeted him with a band and dancing in the streets. A holiday was declared on the day of the studio's formal opening. Under the banner Producers Distributing Corporation, DeMille was both artist and execu- tive, a new role for him. He hired directors and doled out stories for them to film, and gathered a stable of important stars.