YES, MR.DEMILLE (1959)

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"B" AS IN BARNUM 265 theme! The staff felt it had been navigated safely past a dan- gerous shoal. The New York office had eleven months in which to plan the premieres and general release of Samson and Delilah. For The Greatest Show on Earth, time was all too short; no more than six, possibly seven, months. The picture had not yet been unveiled to Paramount's New York brass—a key moment in our lives. Nevertheless, certain policy decisions had to be made, and to subject them to high- level thinking a conference was set up with the Paramount bosses. Top Sales was there. As also Top Publicity, Top Advertising, Top Distribution, Next-to-Last Word, and Final Word, the last two being occupants of the highest Paramount echelon. Their appearances at conferences of this kind, though infre- quent, left imprints on the course of future action that were deep and sacrosanct. "May and June are consistently bad months for business," said Next to Last Word. He was more active than Final Word and took the intiative in deciding lesser-type details. "The third of July would be about right to release G.S.O.E." Mr. DeMille expressed concern that Metro-Goldwyn-Mayer was about to release Quo Vadis, also a spectacle. Would they hurt each other? The others had no such concern. "They are in contrast to each other," said Final Word. "Big contrast. There is no choice between them. Quo Vadis is big spectacle, a big picture but it hasn't the heart of G.S.O.E. They are not alike. You don't compare them." "We would release G.S.O.E. whenever we are ready," chipped in Next-to-Last Word, putting the issue to rest. Quo Vadis would not be in opposition to it." Top Sales said we would not need months to cultivate the public, that there had been a lot of pre-selling done already. "We've done two years of pre-selling," said Top Publicity,