YES, MR.DEMILLE (1959)

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266 Yes, Mr. DeMilk Mr. DeMille was still worried about Quo Vadis. "Where you have two spectacles/' he asked, "would yo rather be the first to release, or follow the other?" Top Distribution said there was room for fifty good ones an time. Top Sales agreed. "Twentieth Century-Fox is benefiting wit Bathsheba from our handling of Samson and Delilah. But wit Quo Vadis and G.S.O.E. you have two Hope diamonds." Top Publicity did not believe we would get much by pre viewing the picture in Sarasota. It could cost too much to brinj in the press and it would be too much of a local project t< benefit the picture nationwide. "If we are hasty about these decisions we may lose," Toj Sales put in, "We want to get started on G.S.O.E. but we havf to see the picture and we have to decide what is best and ther do it." Next-to-Last Word felt there was a distinction, "With Sam- son and Delilah you had to be convinced of what you had. With G.S.O.E, you don't have to be convinced. We are thinking right—saturating the country and getting a complete fast liquidation/' "And we don't need any prestige engagements," said Mr. DeMille quickly. "And we don't underestimate the circus fans of America. They are a very large and influential group.,. they know their stuff. They can't be taken lightly." "Should our terms be 50-50 from the first dollar, and sell to any exhibitor who is willing to pay 50 per cent from the first dollar?" Top Distribution was happy to see this matter come up. On Samson and Delilah the exhibitor charge remained unfixed for nearly four months. "A 50 per cent deal might look cheap to them after what they're going to pay for Quo Vadis" said Next-to-Last Word reflectively.