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268 Jes> Mr. DeMille and theaters/' says Top Publicity with feeling. '"Theater usher in clown suits, colored sawdust in the lobbies, spun candy, bal loons, penants, whips, hats— " on New Year's Eve, at 11:55 P.M., from every windov on the lower floors of the Paramount Building and from office on both sides of Broadway from 40th to 49th streets we wil release balloons with G.S.O.E. on them-START THE NEW YEAR WITH G.S.O.E." Top Publicity feels Mr. DeMille should be the principal speaker at the convention of the Variety Club in Las Vegas. The Club would like to have him. Mr. DeMille hesitates. Top Publicity is given permission to have the invitation issued to Mr. DeMille. Mr. DeMille will await committing himself TAitil he learns who is going to receive the Club's annual Humanitarian Award, as Mr. DeMille wishes to make sure that he would be happy to appear on the same program. Now... let's see ... Top Publicity and Top Publicity assist- ants have given a lot of thought to it ... a traveling ambassador visiting towns and cities before G.S.O.E. is released. Dorothy Lamour did such a fine job as M.C. on Place in the Sun and on a Crosby picture— We want to send her out to forty cities as "Special Assistant to Cecil B. DeMille in Charge of Public Relations on The Greatest Show on Earth." Top Publicity feels strongly as to the wisdom of this ar- rangement. "She would have a fully prepared and fully rehearsed script —and our idea is for her to tell America what she saw with her own eyes. She could bring in things like Jimmy Stewart who, with a wife seriously ill, still went on, a real Pagliacci act. Like her taking her own children to the Sarasota location, what it meant to them, their reactions." Top Publicity thinks Miss Lamour would be terrific on this type of picture.