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"B" AS IN BARNUM 271 Mr. DeMille does not share this enthusiasm. "There are people in Hollywood who are not partial to me and my pic- ture/' he says in a firm but polite retreat from what has been to him one of life's oldest problems. Top Publicity goes quickly into the matter of buying pro- motion "If we have an August 1 release date, and a half-dozen pre- release engagements in late July, we will want to start in May with several key locations in twenty or twenty-five cities and towns where we will post, and we really mean post, twenty-four sheets. Our thinking is along the line of what you'd expect a circus to come in and do. In June and July we'd post 2,500 or 3,000 billboards from coast to coast, on important highways, going into towns and cities. Is Paramount to pay the usual 50 cents for every dollar spent by the exhibitor? On Samson and Delilah Paramount^ share of this came to $427,000. Of course we will go into the national magazines just as strongly as with S. & D. We figure the cost on G.S.O.E. will be about the same. We want four-color stuff and good drawings for the national mags. One page in four colors runs about $200,000. Maybe $230,000. The first week of 1952 we are going to run a 7-day teaser on the front page of the Hollywood Reporter announc- ing: 1952 IS HERE WITH THE GREATEST SHOW ON EARTH. Nice line, eh?" 3. ONE of the more difficult periods for the staff invari- ably developed during negotiations with the Hays (later Breen) office and the Catholic Legion of Decency on matters of pro- priety. The boss liked zest in his plots, peppering the dialogue with